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Identiv, 1. FC Koln Create NFC-Enabled Scarf for Fans

Allows fans to access exclusive real-time digital content during the match while also receiving rewards and offers.

The use of NFC is expanding throughout the sports world, as the ability to connect with fans while also certifying authenticity of the product are both attractive to the teams. For example, Identiv recently collaborated with the NHL’s Nashville Predators on a commemorative jersey for longtime goalie Pekka Rinne, as well as Spanish football club Atletico Mineiro. Each time these NFC-related products, it seems that even more capabilities are added. Such is the case with Identiv’s latest project...

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